Hailuo AI
MiniMax
MiniMax's video and image generator, built on the MiniMax H3 model, with reference-driven generation and a free tier.
Platforms
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Overview
Hailuo AI is MiniMax's creation app for video and images. Its current MiniMax H3 model generates video from text or a photo, and Omni Reference carries a subject, style or scene across shots so takes stay consistent. The same workspace adds image generation, audio tools, an agent mode and ready-made effect templates. Free accounts generate with a watermark; paid plans add monthly credits, watermark-free downloads, queue priority and commercial rights to what you make.
Main features
- Text to video
- Image to video
- Omni Reference
- AI image generation
- Audio generation
- Effect templates
Recommended use cases
Social content
- Short clips
- Meme and effect videos
- Pet and portrait videos
- Trending templates
Work
- Ad concepts
- Product cuts
- Storyboard drafts
- Presentation visuals
Strengths and limitations
Pros
- A free tier you can try before paying
- Omni Reference keeps a subject or style consistent across shots
- Paid plans give you commercial rights to your output
- Models are also available through MiniMax's developer platform
Cons
- One worldwide price in US dollars; there is no local-currency plan
- Monthly plan credits expire and do not roll over
- Free downloads carry a watermark
Pricing
Free
Free
Published price (USD) · Source
- Basic generation after signing in
- Downloads include a watermark
- Up to 3 queued tasks, 1 generated in parallel
Last verified: September 2026
Standard
$14.99/month
Published price (USD) · Source
- 1,000 credits per month
- Watermark-free downloads
- 6-second 1080P video
- Up to 5 queued tasks
Last verified: September 2026
Pro
$54.99/month
Published price (USD) · Source
- 4,500 credits per month
- Watermark-free downloads
- 10-second 1080P video
- Up to 5 queued tasks, 2 in parallel
Last verified: September 2026
Master
$94.99/month
Published price (USD) · Source
- 10,000 credits per month
- Watermark-free downloads
- 10-second 1080P video
- Up to 5 queued tasks, 2 in parallel
Last verified: September 2026
Hailuo AI publishes one price worldwide and bills in USD. There is no separate price in your local currency.
Screenshots
FAQ
Can I use Hailuo AI for free?
Yes. After signing in, free users can generate video with basic features, queue up to three tasks and generate one video at a time in parallel, but downloads carry a watermark.
How much does Hailuo AI cost?
The plans shown here are Standard at US$14.99, Pro at US$54.99 and Master at US$94.99 per month. Two larger plans also exist: Ultra at US$124.99 and Max at US$199.99. Hailuo AI publishes these prices in US dollars worldwide, so there is no separate local-currency price.
Can I use the videos commercially?
Yes, on a paid plan. MiniMax's subscription terms state that it does not claim ownership of content you generate and download while subscribed, and that you keep the intellectual property rights, including the right to use it commercially.
How do credits work?
Plan credits are valid for one month and unused credits do not roll over. Extra credits can be bought separately at US$1 for 70 credits, and those stay valid until 31 December of the second calendar year after purchase.
Is there an API?
Yes. MiniMax offers the Hailuo video models through its developer platform, billed separately from a Hailuo AI subscription.
Does Hailuo AI support English?
Yes. The site's language menu includes English, and the interface is served in English.
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